Ed Broadbent · Consulting · Wollstonecraft, Sydney

Digital
Systems.
Built to last.

Websites and digital systems for small businesses and community organisations. Custom, admin-editable, no monthly fees. You own everything.

13+
years building systems
85
org network built
24h
demo in your inbox
2 wks
from brief to live
Website + admin panel
No monthly fees · you own everything
Wollstonecraft · in-person or online

Real systems. Every URL opens.

emoji-cafe.pages.dev
EMOJI CAFE ☕
Breakfast Mains Drinks Specials
Eggs Benedict $18
Acai Bowl $14
Flat White $5.50
Admin-editable ↗
Emoji Cafe Small Business
Cafe · Crows Nest, North Sydney
  • Admin-editable menu — 39 items, updates live in 60 seconds
  • Google Maps, WhatsApp + SMS contact built in
  • Owner runs it daily with zero developer involvement
emoji-cafe.pages.dev ↗
samara.network
SAMARA NETWORK
Private Dance · Sydney
Private Classes
4 · 6 · 8 session packages
Group Sessions
PSICOSOMA · Wedding · Enquire
📸 @samara_qs · samara.network
Samara Network Service Business
Dance instruction · Sydney
  • Bilingual (EN/ES), boutique positioning, custom domain
  • Schema.org local SEO — shows up in Google Maps searches
  • Replaced full reliance on Instagram DMs for enquiries
samara.network ↗
primed.community
PRIMED
Operations Dashboard
Admin
6
Communities
1k+
Members
4
Courses
Storytellers · Session 3
12 participants · next: Thursday
Primed Community Nonprofit
Education nonprofit · Medellín, Colombia
  • LMS, member registry, KPI dashboard — replaced spreadsheets
  • 6 communities, 1,000+ participants, 10 years digitised
  • Zero digital infrastructure before this
primed.community ↗
nada-demo.pages.dev
NADASIGNALS
Signal Register
LIVE
MDMA · NSW · QLD Alert
Fentanyl · 8 jurisdictions Monitor
Novel stimulants · VIC Watch
17 signals · 8 jurisdictions · tiered access
NADAbase Signals Data Platform
Public health · NCCRED/UNSW · Demo
  • Substance alert monitoring across 8 jurisdictions
  • Tiered access controls, governance model, 17 signals
  • 6+ years operational experience behind the build
nada-demo.pages.dev ↗

You see a working system before you pay anything.

Most consultants send a PDF quote. I build you a working demo — your actual website and admin panel — so you know exactly what you're getting before a dollar changes hands.

01
Meet
20 min · free · your place or online

I ask questions about your business, your customers, and what you're trying to fix. You don't need the technical answer. No pitch, no obligation.

02
Demo
24–48 hours · working website + admin panel

I build a clickable demo tailored to your business and send it as your proposal. You see the real system — website and admin panel — before committing anything.

03
Start
When you're ready · deposit to begin

If the demo looks right, we lock in the scope and you pay the deposit. The full build starts from there. Every additional change is agreed in writing first.

04
Yours
2 weeks · code · domain · data

Live system, training if needed, 30-day support included. You own everything. No vendor lock-in, ever.

You get to see the website and a working admin panel before you pay anything.
Start the conversation

Your website. Your admin panel. No monthly fees.

Most small business owners don't need a brochure — they need a system that works when they're too busy to stop and fix things. This is what I start with.

What's included

  • Custom-designed website — built to match your brand, works on every device, HTTPS, loads fast
  • Admin panel — update your menu, prices, or content in under 60 seconds. No developer phone calls. No waiting.
  • Google Maps + Search setup — so locals find you when they search nearby, not your competitors
  • WhatsApp + SMS contact — customers reach you the way they already prefer
  • Cloudflare hosting with SSL — no monthly platform fees, ever. Domain registration (~$15/yr) is the only ongoing cost.
  • 30-day post-launch support — I'm available for adjustments after you go live
Ready in 2 weeks. You own the code, the domain, the data. No vendor lock-in — ever.
Starting from
$968
+ GST · fixed quote

Scope varies with your business. You'll receive a working demo — website and admin panel — before you commit anything. No hourly billing, no surprises.

Let's talk about your business

20 minutes · free · at your place or online

Live example: Emoji Cafe (Crows Nest) — full menu system, admin panel, 39 items across 5 categories. Owner updates prices and specials in seconds. No developer calls. See it live ↗

Ready to deploy. Adapted to you.

Four template systems built from real client work. Each maps to the three service tiers. You get a website that works day one and a backend that runs your business — without paying ongoing platform fees.

Cafe & Restaurant
Proven: Emoji Cafe · Crows Nest, North Sydney
Food & Bev
cafe-admin · Orders
Orders Menu Stock Bookings
#47 Eggs Benedict + Chai Latte New
#46 Acai Bowl + OJ Preparing
#45 Flat White × 2 Ready ✓
Presence
  • Menu display, hours, location map, contact form
  • Google Maps + WhatsApp / SMS links built in
  • Schema.org LocalBusiness SEO
System
  • Admin panel — add, edit, remove items and prices in 60 seconds
  • Order queue — new → preparing → ready pipeline
  • Inventory tracker with stock alerts and supplier contacts
  • Table bookings + staff roster
Platform
  • Revenue dashboard — daily orders, popular items, stock trends
  • Social media draft management with scheduling
  • Automated weekly summary emails (scheduled Worker)
Talk about your cafe →
🔧
Trades & Construction
Electricians · Plumbers · Builders · Landscapers
Trades
trades-admin · Quotes
Quotes Jobs Invoices CRM
Cable 10mm × 20m $145.00
Labour · 4 hrs @ $80/hr $320.00
Total + GST $511.50
Share quote link ↗
Presence
  • Services list, gallery placeholder, quote request form
  • Mobile-first design — tradespeople are always on-site
  • Schema.org HomeAndConstruction SEO
System
  • Quote builder — materials + labour, auto-calculate, shareable link
  • Job pipeline — quoted → accepted → complete → invoiced → paid
  • Customer CRM — job history, follow-up reminders, overdue alerts
  • Invoice generation + payment tracking
Platform
  • Multi-user access — owner, foreman, tradesperson (RBAC)
  • Job photo uploads (R2 storage), expense tracking per job
  • Monthly revenue dashboard + quote conversion rate
Talk about your trade →
🏠
Home & Care Services
Home care · NDIS providers · Community nursing
Care
care-admin · Appointments
Appts Clients Staff Reports
09:00
Maria C. · Home visit
Support: Sarah T.
Confirmed
11:30
John B. · Care plan review
Support: Dave M.
Pending
Presence
  • Services overview, team intro, enquiry form
  • Warm, accessible design with testimonials
  • Schema.org LocalBusiness SEO
System
  • Client profiles — care plans, family contacts, visit history
  • Appointment scheduling + visit notes with timestamps
  • Staff roster — qualifications, availability, assigned clients
  • Referral pipeline — intake through to active client
Platform
  • NDIS-ready — NDIS number, plan dates, funding categories
  • Compliance tracking — document expiry alerts, mandatory training
  • Reports dashboard — hours by period, staff utilisation
Talk about your service →
🧠
Specialists & Practitioners
Allied health · Psychologists · Counsellors · Consultants
Specialists
practice-admin · Case Notes
Notes Patients Appts Claims
Patient: James K. · Session 4 · Progress note
Client reported improved sleep patterns this week. Cognitive restructuring exercises are showing early results...
Voice-to-text active
Presence
  • Services, credentials, booking CTA, contact form
  • Schema.org MedicalBusiness for Google SEO
  • HTTPS, mobile-responsive, fast loading
System
  • Patient records + appointment scheduling with day/week views
  • Case notes with voice-to-text dictation — no API keys, browser-native
  • Insurance tracking — provider directory, claim status pipeline
  • Online booking form + waitlist management
Platform
  • Document management — patient files in secure R2 storage
  • Billing dashboard — session counts, insurance reconciliation
  • Automated appointment reminders (scheduled Worker)
Talk about your practice →

Ed Broadbent

In 2012, at 23, I was on a motorbike in India when I hit a truck. Internal bleeding, fractured pelvis, broken arm. Looking up at rusty hospital ceiling pipes while waiting for surgery, I had a clear thought: I hadn't taken advantage of the opportunities life had given me.

That changed things. I finished a Masters in Public Health, then flew to Medellín, Colombia — to a neighbourhood that had been one of the most dangerous in the world a decade earlier. I spent years building education programs with people who had real ability, real ambition, real ideas — but no infrastructure to build from. What that taught me is something I haven't stopped believing: people don't lack ability. They lack the right tools and the right moment.

Small business owners know their business better than anyone. They need the difficult parts handled so they can focus on what they're actually good at. That's what I'm here for.

13+ years building digital systems at national scale — Prompt Response Network (85 organisations, 8 jurisdictions), Everymind, community platforms with zero previous digital infrastructure. The pattern is always the same: make the complicated things simple so people can build what matters.

13+ years · National health sector

NCCRED/UNSW, Everymind, theknow.org.au — data governance, evaluation, national communication systems.

Cloudflare-native stack

Pages, Workers, D1, KV, Email Routing. No AWS, no subscriptions. Edge-first, low-cost, fast to ship.

Wollstonecraft · ABN registered · GST active

In-person for local North Sydney businesses. Remote for everything else.

Builder, not a prompt engineer

AI in the workflow as infrastructure. Architecture, decisions, accountability are mine.

Tell me about your project.

20 minutes is all it takes. I'll come to you in the Wollstonecraft area or we connect online. No pitch, no obligation.

Written proposal within 24–48 hours. From $968, fixed quote.

hello@edbroadbent.info Wollstonecraft, NSW · Sydney · Australia ABN registered · GST active · in-person available

* I respond personally within 1 business day. Proposal within 24–48 hours.

✓ Message sent

I'll be in touch within 1 business day.